Chances are, you’ve made it past the January and February new budget implementation and are finally settling into somewhat of a stride for 2021. We’ll don’t get too comfortable. Your company’s deck may be collecting dust and in need of a...
Picture this: You get asked to plan a 90-Day LinkedIn Ad campaign at the 11th hour. What’s your reaction? “Great! I’m on it!” Wait…wuuuhhhaaatt? How is the answer so easy? Well, you’ve come to the right place. After years of...
Knowing your audience is the key to marketing effectively to them. Gone are the days of marketing to the masses. Instead, use a targeted approach to define profiles that represent your ideal customer by creating two to seven “personas.” (At least two, but no more than...
Let me guess – your budget has been slashed to a number so low you’ve never thought you could work with or have even seen before. Sales are slow, so certain strategies and budget lines are being cut. Don’t panic. It’s not the end of the world....
Social Media for {Your} Small Business With so many facets to small business ownership, adding “manage business social media” to your already long list of essential business duties might seem overwhelming. In today’s day in age, and now more than...
Three Steps to Surviving (and Thriving) During and After the Pandemic: It’s a new day (and future) for all small business owners when it comes to marketing. Right now, there is probably a small business owner sitting at their kitchen table going, “Okay...
